Why Your Facebook Posts Are a Google Goldmine
Facebook posts show up in Google results for keyword searches.
If you’re not an SEO or social media person, you might think, “Big deal.”
Trust me. It is a big deal. Let me tell you why:
Until now, social media was a great tool for customer engagement. If you played your Facebook cards right, you could effectively advertise on the site, drum up more business, and increase customer engagement. You can still do all of those things. Except now, you can also use social media as one more path to the top of Google Mountain.
If you were in the “social media is a waste of time” camp before, this should make you abandon that sinking ship for good. Quality social media content doesn’t just get you more “likes” and comments anymore, it can seriously juice your SEO efforts.
A word of warning, though: Interesting, relevant content is still king on social media. Do NOT start creating a bunch of boring, keyword-stuffed posts no one wants to read—it will backfire big time.
Google will hate you, and you’ll lose followers so fast that your Great Aunt Gertrude will have more Facebook fans.
To utilize social media as an effective SEO tool, you have to post targeted content that people want to read and share with others—same as you did before. But now you will need to be a little more cognizant of your keywords when writing your awesome content.
Listen, becoming a Social Media Sensei is not mandatory for getting to page one on Google. All of the other SEO methods are still as effective as they were before.
Trust me, though—a ton of businesses are going to take advantage of Google’s new buddy-buddy relationship with social media websites. If you don’t take advantage of this you’re giving your competitors free reign over a quick and easy way to lay claim to Google’s top spots.
Do you want to utilize social media for your SEO efforts—but don’t have the time, skill, or experience to do it yourself? We can do it for you. We have an expert Social Media expert at our disposal who can help.
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