Managing Your Marketing In Times Of Crisis   Thanks to Netage for the use of this article:   With the ongoing global health crisis caused by the spread of the […]

Blame Television For Everything That’s Wrong In Your World  Feeling a little out of sorts lately? Not accomplishing your life’s goals? Fatter and balder than you wish you were? Don’t […]

If Your Customers Love You, Why Aren’t They Sending Their Friends In Droves? If your customers are so grateful for your service or love your product so much why aren’t […]

The Pursuit Of Wow Within Seconds Of Seeing This Dude On Video For The First Time, I Knew He Was Worth Paying Attention To Learn About Tom Peters, The Man […]

Genius Marketing Advice From A Middle-Of-Nowhere Drugstore They Started With A Few Billboards For Free Ice Water… And Quickly Became A Marketing Phenomenon The Most Staggering Marketing Statistic I’ve Ever […]

Leveraging Your Company’s Hidden Assets – Part 2 More Hidden Gems That Are Just Waiting To Make You More Money Even More Money-Making Opportunities Sitting Right Under Your Nose, Just […]

Leveraging Your Company’s Hidden Assets – Part 1 You’re Probably Sitting On Tons Of Opportunities… And You Don’t Even Realize It! Dozens of Money-Making Opportunities Are Sitting Right Under Your […]

How To Make Your Prospects Fall In Love With You Don’t Wait For The Meeting! Your Marketing Should Make Prospects Fall In Love With Your Company On The Spot If […]

Why You’re Terrible At Marketing The Good News: It’s Not Your Fault The Bad News: It’s Imperative That You Overcome This Weakness In my experience, there are SIX major business […]

The Rule of Three There’s Something Inherently Powerful About Groups Of Three Things. Here’s A Clever Little Writing Tool That Will Make Your Writing More Powerful,         […]

How To Create An “About Us” Page That Tugs Heartstrings…And SELLS Your “About Us” Page Can Do A Lot More To Sell Your Company Than You Think From Overlooked Afterthought […]

Don’t Give Up On Prospects Who Drag Their Heels You Think They’re Not Interested, But They’re Actually Just Busy About 6 or 7 years ago, I was driving home from […]

Harnessing The Power Of Facebook Groups For Fun And Profit   Sure, I know you can use Facebook to generate sales. Companies pay big bucks for you to see those […]

How To Transform Your Company’s Biggest Weakness Into Its Strongest Selling Point As you may know, Adult B2B Marketing is a virtual marketing company. We don’t have an official “office”, […]

3 Magic SEO Pills That Are Really Search Engine Cyanide   Ever notice how there are approximately 129,347 different diets, programs, pills, products, and scams for weight loss? Heck, you […]

Legendary Marketing Tips From A Violent Madman   “Holy crap, this guy is insane.” That’s what I said the first time I saw UFC fighter Conor McGregor give an interview. […]

Don’t Be a Vicim of Marketing Malpractice Marketing Companies and Consultants Take Advantage of a Company’s Lack of Marketing Knowledge to Squeeze More Money Out of Them It Happens All […]

Why You’re Chicken To Raise Your Prices and How To Do It Anyway Raising your prices is the easiest and most crucial factor in building your company It’s also the […]

Proof That Your Customers WANT To Pay More I know, it’s hard for you to believe that people WANT to pay more money than you’re charging right now. I mean, […]

You Don’t Tolerate Bad Salespeople – So Why Tolerate A Bad Website? Let’s take a quick trip to Imaginary Land… Say you want to bring on another salesperson. After poking […]

Putting Your Clients’ Names…On Your Website?! What if you put your customer references directly on your website? I’m talking names, phone numbers, and email addresses of at least 15 past […]

Straight Talk About Setting Prospect Expectations Let’s say you and your spouse are watching TV. A commercial for a Disney cruise comes on. You have three kids, and they’re at […]

Stop ‘Sticker Shock’ From Killing Your Sales Want to know the #1 reason companies don’t close sales? Hint: It’s probably not what you’re thinking. While “no money,” “needed more info,” […]

Why Kim Kardashian Is A Better Marketer Than You Let’s talk about Kim Kardashian. I mean, what’s a more relatable topic for an email-subscriber list mostly made up of adult […]

No One Cares About Your Stinking Award You know those parents who won’t shut up about how great their kids are because they think you’re as interested as they are? […]

Want More Business? Look To The Cookie I subscribe to the email lists of some other marketers. One of them sent me an email last week that described how he […]

How to Get the Money You Need to Support Your Marketing Budget Once You Know What Your “Most Important Number” is, You’ve Got to Find the Cash to Pay For […]

Your Website Is Like a Shoe Store at The Mall If Your Website Looks Like All Your Competitors’, Customers Will Keep Looking People Will Shop Multiple Sites (Stores) Simply Because […]

Wordsmithing In Plain English: In your marketing write like your prospects talk. Ignore the stodgy English teacher in your head. Forget rules like do not end a sentence with a […]

What Would Happen If a Football Team Decided That They’d NEVER Punt on 4th Down? How to Get Ahead By Throwing Tradition In the Toilet And Running Roughshod Over the […]

The Not-So-Obvious Connection Between Website Conversion & SEO Get Good at One and You’ll Automatically Improve the Other   Want to juice your SEO rankings? Simple! Just create and post […]

The Easiest Way to Come Up with Innovative Ideas: The Magic Wand Identifying Stuff That People HATE When Doing Business with You Might Be Your Best Bet to Innovate & […]

The Curse of Repeat & Referral Business The Biggest Barrier to Growing Your Company Might Be Tied to The Way You Think About Your Easiest Leads Let’s start with a […]

The 3 Hurdles Your Website Visitors Have To Clear In 8 Seconds — Or Else You Die Web Searchers—Your Prospects—Are Subconsciously Making Split-Second Decisions That Will Make or Break The […]

Testing 1. John Smith Matters More: You may love your ad. However, the guy who needs to love it is not you and it isn’t us. It’s John Smith. How […]

Testimonials Don’t be Happy with WOW: Wow, great job, you got a 10 out of 10. These are all high praise, but lousy testimonials. John Smith expects testimonials to come […]

Price Conditioning It’s A Sure Bet That Your Prospect THINKS Your Prices are Lower Than They Actually Are How to Keep “Sticker Shock” From Killing Your Sales Pop Quiz: What […]

Platitudes Are Murdering Your Marketing and You Probably Don’t Even Realize It In case you weren’t aware, Papa John’s Pizza has better ingredients, and therefore better pizza. And I’m sure […]

Need for Speed Why Super Speedy Lead Follow Up Is Absolutely Mandatory and How to Actually Pull It Off Question for you: At what moment are your prospects MOST in […]

Lower the Buyer’s Risk Baby Steps: Prospects need to be finessed into a purchasing decision a lot of the times, especially with purchases that have large price tags. Don’t forget […]

I Insist You Read Every Single Word of This Immediately Let’s take a “power words” quiz. Examine these two phrases: Phrase 1: We Do the Job Right the First Time. […]

How to Use Customer References the Right Way Don’t Hoard Them Up Like a Squirrel Storing Nuts for The Winter Make Them Freely Available to Anyone, Anytime, Anywhere! Here’s a […]

How to Make People HATE Your Website Losing The Internet Leads Game, Even When You Think You’re Winning Forget What All Those “Experts” Tell You–Unless Your Website Brings Real Leads […]

How to Make a Fortune by Making No Profits Want to Grow? Invest Your Profits in Marketing Instead of Stuffing Them In Your Pocket Amazon.com’s Business Model Is Actually a […]

Give It Away FOR FREE! Just held a GREAT conference call on the topic of “PRE-Customer Service.” The idea here is simple: What can you do FOR your prospective customers […]

Getting A Boatload Of Referrals Everyone would LOVE to build up a substantial referral business. The leads close faster and easier and lower your selling cost. But the fact is, […]

Extreme Makeover: Improve Readability And Watch Your Results Multiply A property management company in Texas wants to get realtors who have homes that won’t sell to turn them into rentals. […]

The Educational Spectrum is Simple – But Chances are you Aren’t Using it To Capture the  75% Or More of Customers you Could be Selling to RIGHT NOW!   The […]

Even A Dead Fish Can Float Down Stream My favorite burgers of all time come from Red Robin. That guacamole bacon burger is just flat-out delicious. But here’s the funny […]

Drearily Commonplace and Predictable Marketing Yes, I am talking about yours… In the past couple of articles I talked about why marketing isn’t working as well as it used to, […]

Create A Profit Faucet And Quit Competing On Price Which One Are You? It’s pretty easy to tell which one you are. If you start to get heartburn about the […]

A Talking Baby Is Cute, But Does It Actually Sell Anything? Any Idiot Can Interrupt People – The Monkeys Over On Madison Avenue Do It All The Time   The […]

The Most Practical, Actionable Goal Setting Advice You’ll Ever Get You Need To Find Your “Most Important Number”; It’s The Missing Link Between Where You Are Now And Where You […]

How to Make More Money With Your Marketing – Part 3 This is the third in a series of 4 special articles on how to make more money with your […]

How to Make More Money With Your Marketing – Part 2 This is the second in a series of 4 special articles on how to make more money with your […]

How to Make More Money With Your Marketing This is the first in a series of 4 special articles on how to make more money with your marketing, using the […]

How to Make More Money With Your Marketing – Part 4 We’re been talking about how to make more money with your marketing. Here’s more: The Marketing Equation Component 3: […]

Pee Behind A Tree At Your Own Risk On a warm, sunny spring day last year, my friend took his kids to the park for lunch. Within 10 minutes of […]

Million Dollar Snuggie By now everyone’s seen the incredibly stupid Snuggie; aka the blanket with sleeves. But did you know that using a pop-culture phenomenon as a part of your […]

How Much Is Too Much? Give me the proverbial nickel for every time I’ve heard someone say “This advertising costs too much!” and I could have afforded to buy the […]

Brain-Friendly Advertising Unlocking The Power of Alpha, Beta & Reticular Activator If you want to know why customers buy what they buy, you need to see the world through their […]

300 Miles Per Gallon Imagine for a moment that you were put in charge of advertising for the Toyota Camry. The average selling price for a Camry is about $35,000, […]

Know Your Objective Before You Begin Advertising, there’s something you must establish upfront – Your Objective. Sounds a little bit elementary, doesn’t it…maybe too simple. But you’d be surprised how […]

Step By Step Methods for Money Making Ad Tactics By now all of you should be somewhat familiar with the distinction between the strategic and tactical components of marketing. Here is […]

The Often Misused Inflammatory Slant What the ad slants do is protect you from your brain. (Sounds silly, I know.) But with the slants, you choose the right approach from […]

How to Create Powerful Marketing that Cannot Be Guarded Against – Using Activators I received an email this week that I thought was quite remarkable for one very distinct reason […]

Maximum Leverage Joint Ventures: How To Gain $3.4 Million Of Goodwill In 30 Days One of the best ways I know to leverage your time and marketing dollars is to […]

Don’t Just Learn The Tricks Of The Trade – Learn The Trade! We’ve all been conditioned to learn tricks and techniques…primarily because that’s been the only thing taught for decades. […]

In Advertising, It’s Better To Be One Of The Pack Than The Lone Dog Before placing any kind of ad, it’s important to evaluate the medium carefully. When considering placing […]

Build A Case For Your Product or Service You know that in order for your advertising to be effective, you need to think of your ads as an army of […]

You’re Not Apple, McDonald’s Or Coca-Cola – So Don’t Emulate What They Do The Key To Their Success isn’t necessarily based on how good they are (Inside Reality), but rather […]

Writing Evaluation – Who Else Can Say That? “Who Else Can Say That?” Is An Excellent Question You Can Use to evaluate your writing – especially your headlines. Pay close […]

Do You Own Your Market? If Not, There Are Only A Few Possible Reasons Your Prospects Buy Elsewhere… When we talk in our newsletters about owning your market, most people […]

The Distinction Between The Medium And The Advertisement When it comes to advertising it’s really important you realize right up front the significant difference between the medium and your advertisement. […]

Every Ad Should Be A Part Of A Marketing Strategy People Are Usually Surprised when they first approach us about writing ads for their products or services. They’re shocked when […]

John Smith Here is what you must understand about John Smith and this applies to every single buying situation you can ever imagine. Even in the future when all our […]

We Aren’t Saying You Are A Liar – But Your Prospects Are Saying You’re Different and Then Acting the Same, Smelling the Same, Tasting the Same, Looking the Same and […]

World’s Greatest Car Salesman – Part 2 Slimy Car Salesmen: BEWARE There’s a new sheriff in town, and he’s hell-bent on changing the way cars are sold. So put away those gold […]

World’s Greatest Car Salesman I Start a New Career as a Car Salesman to Prove that Good Marketing and Treating People Right Can Make a Difference in ANY Industry “You […]

Why You Never Get Referrals Believe it or not, the vast majority of your real referral opportunities are going to come from your customers’ routine conversations with their friends, family, […]

To Tell The Truth Can Exposing Your Warts Really Help You Improve Your Marketing Results? Not Always But Here Are 3 Situations Where Honesty Really IS The Best Policy… Imagine […]

The Psychology Of The “Wink, Wink” Deal Don’t be freaked out by the terms, but something called “Endowed Progress” and “Artificial Enhancement” could mean improved marketing results and customer loyalty. […]

The Platitude Trap – Don’t Fall Into It Platitudes & generalities roll off the human understanding like water off a duck’s back. They make no impression whatsoever. No wonder your […]

The Marketer’s Most Important Tool – The Calculator Three-thirds of everything worthwhile I learned about business I learned from my dad. As a longtime real estate guy, he taught me […]

The Blame Game, Part 2 Who’s Fault Is It When Your Marketing Doesn’t Work?? You Might Not Like The Answer Continued From Last Week’s Article – The Blame Game What […]

The Blame Game Who’s Fault Is It When Your Marketing Doesn’t Work? You Might Not Like The Answer My wife’s biggest pet peeve is losing things.   More specifically, she […]

Starving Artists and File Cabinet Millionaires 4 Genius Marketing Ideas That Will Slap You Upside The Head & Make You Think Here we go once again with “random pieces of […]

Pretty Girls Don’t Look For Dates The sky is falling! The sky is falling! The economy is depressed, spending is down, and the elusive “turn around” still seems to be […]

Learn To Make The Ordinary Extraordinary And You’ll Make A Fortune I’ve never been less impressed with a restaurant in my entire life. If you could even call it a […]

“Who Else Can Say That?” Is An Excellent Question You Can Use to evaluate your writing – especially your headlines. Pay close attention to this one though, because the question […]

You know that in order for your advertising to be effective, you need to think of your ads as an army of tiny salesmen that work on straight commission. In […]

In advertising, it’s important you know exactly who is buying what you’re selling, and then talk ONLY to those people. It’s inevitable that no matter what medium you choose for […]

The most critical element of advertising sounds pretty simple – have something good to say. But, if you don’t get this right, you can just forget about everything else … […]

We’ve all heard of press releases, but how many of us actually know what they are or when and how to use them to our advantage? A press release is […]

Evidence is defined as that which makes evident or manifest; that which furnishes, or tends to furnish, proof; any mode of proof; and the evidence of the truth or falsehood […]

There is a sweet simplicity in targeting your market. By tightening the “Who” your message becomes infinitely more customized and powerful. In the movie Minority Report, advertising worked by instant, […]

Have you ever seen a tiger with a panda’s head and an alligator’s legs? Remember those books when you were a kid with the animal parts … the ones where […]

There are two basic ways to ensure that you make good media buys: First, ask your customers which media they pay attention to. And second, do a little investigative work. […]

With all the dishonest advertising agencies out there, you may be wondering whether it”s better to place advertisements yourself, or if you should even consider using an agency. That”s a […]

We’re going to talk about a marketing technique: how to use the word FREE to generate increased sales and profits. I always hesitate to talk about specific techniques because there […]