Managing Your Marketing In Times Of Crisis Thanks to Netage for the use of this article: With the ongoing global health crisis caused by the spread of the novel coronavirus pandemic of COVID-19 now starting to hit hard in the world, many businesses are faced with difficult decisions to make in the face…
Blame Television For Everything That’s Wrong In Your World Feeling a little out of sorts lately? Not accomplishing your life’s goals? Fatter and balder than you wish you were? Don’t worry, it’s not your fault! You can blame everything that’s wrong in your world on…. TELEVISION! I’ve told you before that everything you know about marketing is…
If Your Customers Love You, Why Aren’t They Sending Their Friends In Droves? If your customers are so grateful for your service or love your product so much why aren’t they telling all of their friends and family about you? Why aren’t you flooded with new business who already knows just how great you are?…
The Pursuit Of Wow Within Seconds Of Seeing This Dude On Video For The First Time, I Knew He Was Worth Paying Attention To Learn About Tom Peters, The Man Who Rants, Raves, And Screams About Treating Customers & Employees Right. I Mean RIGHT! The first time I ever saw or heard of Tom Peters,…
Genius Marketing Advice From A Middle-Of-Nowhere Drugstore They Started With A Few Billboards For Free Ice Water… And Quickly Became A Marketing Phenomenon The Most Staggering Marketing Statistic I’ve Ever Seen…. The most inspiring marketing campaign I’ve ever seen came out of nowhere… in the middle of nowhere. Keep reading because this idea can (and WILL!)…
Leveraging Your Company’s Hidden Assets – Part 2 More Hidden Gems That Are Just Waiting To Make You More Money Even More Money-Making Opportunities Sitting Right Under Your Nose, Just Waiting To Be Discovered & Exploited Okay, it’s time to ramp up the 2nd half of our discussion about hidden assets… here we go! Hidden…
Leveraging Your Company’s Hidden Assets – Part 1 You’re Probably Sitting On Tons Of Opportunities… And You Don’t Even Realize It! Dozens of Money-Making Opportunities Are Sitting Right Under Your Nose. Learn How Find & Exploit Them Note: I started writing this post and realized it was a lot longer than I anticipated when I…
How To Make Your Prospects Fall In Love With You Don’t Wait For The Meeting! Your Marketing Should Make Prospects Fall In Love With Your Company On The Spot If Your Marketing Works Properly, Prospects Will Decide To Buy From You Long Before Meeting I’m talking about finding ways to cause your prospects to fall…
Why You’re Terrible At Marketing The Good News: It’s Not Your Fault The Bad News: It’s Imperative That You Overcome This Weakness In my experience, there are SIX major business functions that must be mastered within a company in order for it to THRIVE instead of just survive: 1. Sales Ability: All business is hyper-competitive;…
The Rule of Three There’s Something Inherently Powerful About Groups Of Three Things. Here’s A Clever Little Writing Tool That Will Make Your Writing More Powerful, More Persuasive… And More Fun Want to learn an easy little trick to make your marketing more potent, powerful, and persuasive? Hint:…
How To Create An “About Us” Page That Tugs Heartstrings…And SELLS Your “About Us” Page Can Do A Lot More To Sell Your Company Than You Think From Overlooked Afterthought To One Of The Most Powerful Pages On Your Website The best argument against what I’m about to teach you is that nobody actually reads…
Don’t Give Up On Prospects Who Drag Their Heels You Think They’re Not Interested, But They’re Actually Just Busy About 6 or 7 years ago, I was driving home from work one day and trying to figure out what to do. I went to a fitness center I had heard about. It just popped into…
Harnessing The Power Of Facebook Groups For Fun And Profit Sure, I know you can use Facebook to generate sales. Companies pay big bucks for you to see those ads that fill up the right side of the website. But here’s a surprising, little-known, and incredibly powerful marketing method on Facebook. As far as…
How To Transform Your Company’s Biggest Weakness Into Its Strongest Selling Point As you may know, Adult B2B Marketing is a virtual marketing company. We don’t have an official “office”, we operate entirely online. When some people find out how we operate, you can hear a tinge of cynicism as they say, “Oh, you’re a…
3 Magic SEO Pills That Are Really Search Engine Cyanide Ever notice how there are approximately 129,347 different diets, programs, pills, products, and scams for weight loss? Heck, you probably have someone on your Facebook friend list who’s become a “representative” for some multi-level-marketing company and the latest fat-loss fad product (stomach wraps, magical…
Legendary Marketing Tips From A Violent Madman “Holy crap, this guy is insane.” That’s what I said the first time I saw UFC fighter Conor McGregor give an interview. He’s loud, arrogant, funny, and swears like a sailor who just stubbed his toe. Here’s an interview he gave immediately after becoming the first UFC…
Don’t Be a Vicim of Marketing Malpractice Marketing Companies and Consultants Take Advantage of a Company’s Lack of Marketing Knowledge to Squeeze More Money Out of Them It Happens All the Time and Most Businesspeople Don’t Even Realize It I have a 2009 Toyota Camry Hybrid. I bought it new on April 25, 2008, and…
Why You’re Chicken To Raise Your Prices and How To Do It Anyway Raising your prices is the easiest and most crucial factor in building your company It’s also the scariest part If you think your prices are already high, you’ll still probably need to raise them again. If you remember my recent newsletter, I…
Proof That Your Customers WANT To Pay More I know, it’s hard for you to believe that people WANT to pay more money than you’re charging right now. I mean, it’s tough enough to get your sales people to sell at your current prices. But the fact is that people are paying exorbitant amounts of…
You Don’t Tolerate Bad Salespeople – So Why Tolerate A Bad Website? Let’s take a quick trip to Imaginary Land… Say you want to bring on another salesperson. After poking around, you find a guy who has been in your industry for 15 years. You bring him in for an interview, and he nails it.…
Putting Your Clients’ Names…On Your Website?! What if you put your customer references directly on your website? I’m talking names, phone numbers, and email addresses of at least 15 past customers… and putting them on your website for the world to see. No opt-in required. Do you think that would help your website conversions? A…
Straight Talk About Setting Prospect Expectations Let’s say you and your spouse are watching TV. A commercial for a Disney cruise comes on. You have three kids, and they’re at that perfect “Disney” age. You start talking about how you’ve wanted to take your kids on a BIG vacation. You’ve even been saving some cash…
Stop ‘Sticker Shock’ From Killing Your Sales Want to know the #1 reason companies don’t close sales? Hint: It’s probably not what you’re thinking. While “no money,” “needed more info,” and “bad timing” are all solid answers, they’re not the most common reason for meetings that end… well, without a sale. Not. Even. Close. The…
Why Kim Kardashian Is A Better Marketer Than You Let’s talk about Kim Kardashian. I mean, what’s a more relatable topic for an email-subscriber list mostly made up of adult industry professionals? But hear me out. Because while she seems dumb—and a person you probably have ZERO in common with—Kim Kardashian is actually a covert…
No One Cares About Your Stinking Award You know those parents who won’t shut up about how great their kids are because they think you’re as interested as they are? “Little Johnny rolled over for the first time.” “Suzy got a ‘B’ on her English midterm.” “Billy sneezed seven times yesterday.” They’re proud of their…