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Most people don’t get this simple marketing truth: Marketing’s job is to facilitate the prospect’s decision-making process and cause them to say, “I would have to be an absolute fool to do business with anyone else but you...regardless of price.”
Adult B2B Marketing will build an airtight case for your company and present it to your current clients and prospects through direct, in your face marketing that shows why you are the only company they want to do business with. It’s not fluff, it’s not flash; it’s the simple truth presented in the strongest, most direct way possible.
The Idea
Business has changed drastically in the last 25 years and certainly this industry has encountered a tremendous transformation in just the last few years. So have the demands on marketing and advertising. Unfortunately, little change has occurred in those fields, regardless of the fact that marketing has become even more important, in some ways, than salespeople. There are many more businesses these days and people have little information to differentiate between them except the advertising they see. If all they find is companies screaming about how they are the best, the greatest, the most incredible, they will default to the lowest price or the best deal. It’s time for how consumers and businesses meet their needs to change.
“We’re the best. We have the lowest price, the best deal, the best selection, the highest quality…” The screaming slogans have become meaningless, lost in a sea of copycat advertising. People need to hear what they actually need to know: what makes US special, what makes US different from the competition, why come to US instead of your competition?
Adult B2B Marketing builds a case for you, showing through your marketing and advertising who you are and why you’re the best to do business with. We do so using concise, well articulated, powerfully stated content aimed at educating the perspective customer, not just trying to get his attention.
Companies will pay just as much for a full page ad of informative material about your company as you can for cute animals and women in bathing suits. So why not make the most of your advertising and marketing dollar? Adult B2B Marketing will implement this type of no-nonsense advertising, making an airtight case for your company and making it available to perspective customers.
Once people know who you are and what you do, it’s time for your salespeople to kick in. Most companies gain the majority of their sales from 20% of their salespeople. While we can’t make your poorest salesperson sell like your best, we can kick them all up a notch. Underperforming salespeople can be good. Great salespeople can be incredible. It’s not magic; it’s a system. By giving them strong, hard-hitting material (brochures, videos, follow-up letters, phone scripts) to work with, you’ll find even your weakest links can work wonders for your business.
What about keeping the customers you already have? Most businesses put tremendous amounts of time into gaining customers for one sale and don’t do anything to keep them around and sell more to them. Your best customers can often be those you already have. Adult B2B Marketing’s system allows you to create a database of their contact information, send them thank you notes and special offers, set up reward and referral systems. They already know how good you are and if you’ve treated them well and kept in contact with them, they are more likely to buy more and tell their friends and associates. Your own customers should be your most effective salespeople.
The marketing function of a business can offer tremendous leverage. These concepts can be applied to almost any kind of business successfully. We will help you keep an open mind and continue to think outside the box to help you dominate your marketplace.
Adult B2B Marketing History
Adult B2B Marketing’s marketing methodology is bases on the principles taught by one of the most successful and largest marketing organizations in the world. This marketing methodology has helped over 25,000 different businesses in over 350 different industries through seminars, workshops, one-on-one consulting, and individual consultations. The result has been hundreds of millions of dollars in increased sales and profits for clients.
Your Marketing Consultant
Bruce Friedman has been marketing businesses for over 35 years. Bruce graduated from San Francisco State University, with a degree in broadcast communications and an emphasis in broadcast journalism. While at San Francisco State, Bruce worked at the college radio station as well as commercial stations in the San Francisco and Sacramento markets as a sports reporter. Bruce also worked in the Publicity Department for the San Francisco Giants as well as work in audio/video production for Major League Baseball Productions.
After graduating from San Francisco State, Bruce joined KKIQ Radio in Pleasanton as an Account Executive. Bruce set every sales record while at KKIQ and helped hundreds of businesses improve their results using radio advertising. During his tenure in radio, Bruce also worked as an independent media consultant for over 15 years. After 21 years in the radio business with KKIQ, Bruce and a business partner formed EMA Marketing, a Y2 Marketing Agency in 2003. After 2 years with EMA, Bruce continued his mainstream marketing work through his company Cage Marketing. Bruce also got into the adult industry at that time, starting Hot Hard Cash and the sites asianandhot.com and latinandhot.com. Recently Bruce formed Adult B2B Marketing to bring his marketing expertise to the adult space.
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