Harnessing The Power Of Facebook Groups For Fun And Profit
Sure, I know you can use Facebook to generate sales. Companies pay big bucks for you to see those ads that fill up the right side of the website.
But here’s a surprising, little-known, and incredibly powerful marketing method on Facebook.
As far as I know, very few businesses are doing this.
And, get this…
You do NOT have to spend money on those teeny-tiny ads on the right-hand side of the page.
You do NOT have to have a large follower count or number of “likes”—in fact, you don’t need any at all.
You do NOT have to spam people’s feeds with hype-y posts two or three times a day (if you’re doing that, stop—it’s a surefire way to make people quickly hate your guts and “unlike” your page).
Here’s the story:
I was checking my Facebook notification and saw that a friend had posted a comment in a group and I clicked the link.
And when I did, I was astonished at what I saw.
In one of the posts on the group board, someone who had previously asked for a recommendation of a business, had great success… and now was raving about the business on Facebook.
That part didn’t blow me away. What did was the 50+ comments from other companies who wanted the guy’s contact info, so they could use his services too!
I’m sure the guy got a ton of business. All from one Facebook post. ONE.
It got me thinking—how could other companies use the power of Facebook groups in a similar way?
Anyone can create a Facebook group dedicated to any topic—it can be a Golden State Warriors fan club, a place for thrifty shoppers to share the best deals and coupons, a group for wine snobs to discuss their favorite vino… whatever a person dreams up. Facebook users can then join that group if they’re interested in the particular topic.
Now, how to utilize this to your advantage and generate a whole bunch of sales…
First: Identify which groups exist that serve the local circles you are in.
Second: Join any that make sense for you to join. They are usually “closed,” which means you have to request permission to join.
Third: Once you’re a member, DO NOT then start posting crap about your company. This is stupid and only makes people want to punch you in the face. Repeatedly.
Fourth: If somebody in one of the groups asks for a recommendation for what you do, offer your company.
FIFTH, AND MOST IMPORTANT: Ask your customers what groups they are members of on Facebook.
THEN, make sure your customers have an AWESOME experience when doing business with you.
Fawn over them. Over-communicate with them. Send them a gift at the end. Yes, all of this takes time and effort and money. Of course it does. But it’s worth it. So do it.
FINALLY, ask them to post in their groups about how happy they are about the job you’ve done.
Ask them to tell people to contact them to get your info. Or have them just post your info.
Make sales. The end. You can thank me by never, ever sending me a Facebook request to play Candy Crush.
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