You know that in order for your advertising to be effective, you need to think of your ads as an army of tiny salesmen that work on straight commission. In order for this to work though, your ads have to be properly structured – from a selling standpoint – to get the biggest impact. When [...]

The Key To Their Success isn’t necessarily based on how good they are (Inside Reality), but rather on massive advertising repetition. General Motors, McDonald’s, and Coca-Cola advertise for the sole purpose of building distribution and BRAND awareness. They do Image Advertising. Their ads attempt to marriage a lifestyle feeling to their product so you’ll get [...]

Bruce Friedman, lead consultant for Adult B2B Marketing will be at three of the upcoming European Adult Forums, Webmaster Access – Amsterdam, The European Summit in Prague and the XBiz EU Summit in London. Those wishing to meet with Bruce at any of these three events should contact us through our “contact us” page. Bruce [...]

In advertising, it’s important you know exactly who is buying what you’re selling, and then talk ONLY to those people. It’s inevitable that no matter what medium you choose for your advertisements, there will be a percentage of people who see it or hear it who will NOT be prospects for what you’re selling. So [...]

Surprisingly few people can even tell you the purposes of marketing, let alone how to achieve those primary purposes. What is the purpose of marketing? If I ask 100 business people this simple question, I’ll get 100 different answers. Some people would say marketing’s job is to get your name out in the marketplace. Others [...]

The most critical element of advertising sounds pretty simple – have something good to say. But, if you don’t get this right, you can just forget about everything else … because your advertising will fail miserably without something good to say. The great business philosopher Jim Rohn probably summed it up best in his lecture [...]

We’ve all heard of press releases, but how many of us actually know what they are or when and how to use them to our advantage? A press release is a newsworthy story about your business that you submit to various media – newspapers, radio, television, magazines, etc. If they are interested in your story, [...]

Evidence is defined as that which makes evident or manifest; that which furnishes, or tends to furnish, proof; any mode of proof; and the evidence of the truth or falsehood of a statement. As marketers, it is our job to communicate the evidence for our products or services. As we like to say in our [...]

There is a sweet simplicity in targeting your market. By tightening the “Who” your message becomes infinitely more customized and powerful. In the movie Minority Report, advertising worked by instant, personal recognition. The technology in the movie was able to pinpoint each viewer and speak to them directly. By targeting your audience you can take [...]

I want to start by stating something that I think most of you will, at first, be wary of. You will never be successful at marketing until you can become creative. I realize this may be a daunting task to some if not all of us, but it is true that being creative will add value [...]