You know that in order for your advertising to be effective, you need to think of your ads as an army of tiny salesmen that work on straight commission. In order for this to work though, your ads have to be properly structured – from a selling standpoint – to get the biggest impact. When [...]

The Key To Their Success isn’t necessarily based on how good they are (Inside Reality), but rather on massive advertising repetition. General Motors, McDonald’s, and Coca-Cola advertise for the sole purpose of building distribution and BRAND awareness. They do Image Advertising. Their ads attempt to marriage a lifestyle feeling to their product so you’ll get [...]