The most critical element of advertising sounds pretty simple – have something good to say. But, if you don’t get this right, you can just forget about everything else … because your advertising will fail miserably without something good to say. The great business philosopher Jim Rohn probably summed it up best in his lecture [...]

We’ve all heard of press releases, but how many of us actually know what they are or when and how to use them to our advantage? A press release is a newsworthy story about your business that you submit to various media – newspapers, radio, television, magazines, etc. If they are interested in your story, [...]