There is a sweet simplicity in targeting your market. By tightening the “Who” your message becomes infinitely more customized and powerful. In the movie Minority Report, advertising worked by instant, personal recognition. The technology in the movie was able to pinpoint each viewer and speak to them directly. By targeting your audience you can take [...]

I want to start by stating something that I think most of you will, at first, be wary of. You will never be successful at marketing until you can become creative. I realize this may be a daunting task to some if not all of us, but it is true that being creative will add value [...]